Start Anew from the 15th Anniversary

Olight Brand Promise


For years, Olight has spared no effort to create high-quality and reliable lightings, which enable us to boast the best partners and fans worldwide. While creating classic and popular products with technology breakthroughs, we also harvest regrets and lessons. “Tardy logistics, excessive color alternation, the lack of innovation …” there are voices driving us to deep self-reflections. A flashlight to Olight is not only an illumination tool, but also a responsibility to protect, a bridge of friendship, and a silent companion. Therefore, we decide to change and make the following commitments at the occasion of Olight 15th anniversary:


We commit that Olight will practice “continual technology & product innovation” and provide “excellent customer experience” from every aspect under the guideline principle of “customer-orientation”.


15 years to us, is a fresh start and a greater challenge. We’re on the move, measures and actions will be taken to fulfill our promise. The changes and achievements may not look obvious right now, but we believe you will see it. Hereby, we sincerely invite and welcome everyone to be the witness and oversee upon us. We more than welcome of any suggestions, comments, criticizing or ideas that may help Olight to do better. You can always contact us at contact@olightstore.uk. Our dedicated team will follow up every single feedback, trivial or crucial. We firmly believe that on the way of illuminating the world, there must be a better way and brighter place out there with your involvement.


About Products and Innovation

Olight will keep focusing on the lighting industry and endeavor to offer more reliable

and innovative lighting products.


Quality First

In Olight we take great importance of product quality. From raw materials to final products, quality control runs through every link of the production with our quality management information system. Raw materials are inspected under strict quality inspection standards and MIL-STD-105E AQL acceptance standards before the assembling. Product quality can be checked in real-time and traced throughout the whole process. Any abnormal performance that occurs will trigger the alert system and be handled timely. Sampling tests of reliability, such as aging test, packaging test, waterproof test, drop test, etc. will be carried out and the unqualified will be recognized and handled timely. All products before shipment will be rigorously inspected in appearance and function. To strengthen our ability of manufacturing and quality control, we also introduced the automatic manufacturing equipment and the Olight Manufacturing Execution System (OMES). Quality is always the first of all.


Continual Innovation

To Olight, the product is the basis while innovation is the root. Olight will continually increase R & D investment with a double input in the next 2 years, exploring a sustainable development path driven by innovation.

1. Keep iteration of the classic product series to achieve better performance and use experience enhancement.

2. Expand into new lighting categories to meet the needs of various application from customers and enrich the user scenario.

3. For products innovation of materials, colors and process etc. will be strictly limited in quantity and provided with superior experience.

4. Fans engagement and co-creation. Collecting fan's innovation to absorb external energy and working hard to get fans' high-value creative ideas off the ground.

A groundbreaking and industry-disrupting innovation may take some time, but we still believe that we can make it. Since we have already made up our mind to keep focusing on our main course and are willing to invest in R & D, we believe our customers will see awesome products come to the market one after another.



About Customer Service

Olight Continues to Provide Excellent Service


Consolidate after-sales service

We have already started some programs and are planning to take measures to improve and consolidate after-sales service.

1. We also prepare accessories in advance that customers can replace themselves to improve the solving efficiency of simple problems.

2. Meanwhile, we are building an after-sale closed-loop system and conducting follow-up visits. Customer complaints during the regular promotion period will be solved within a week.

3. For the products of limited editions, we will reserve a certain quantity of inventory and related accessories for after-sales purposes.

4. For products that have been discontinued and out of stock, we will offer two options: Replace with an upgraded product or a similarly priced product.


Update membership benefits

As a way to give back to our customers, we have always attached much importance to the membership benefits. We will definitely fulfill what has been listed and makeup the unfulfilled for all the members this year.

1. We will keep the benefit of Early Access, and inform you in advance if there’s any special situation.

2. The gifts in the Preferential Zone will be further enriched, allowing copper level customers or higher to get them for free.

3. The new limited-edition products will be updated to the Exclusive Limited-Edition Zone.

Customer service including after-sale service, membership service and “Surprise Gift” service is one of the very cores of Olight “customer-oriented” brand promise. We will surely to continually providing excellent and exceeding expectation service.



About Shopping Experience

Olight Promises to Provide Smooth and Delightful Shopping Experience


As a lighting company mainly depending on R&D and manufacturing, we have to admit that we have experienced a lot on website building and operation like website crashes, slow speed, functional errors, and other problems. Thanks to the patience and support of our Olight customers and fans, we finally set up and release a self-built network system after more than a year with the effort of our IT team. This thoroughly solved the problem of crash-down. It proves that this problem has been solved since December of 2021. We also have made some optimizations on website loading and the speed of our website has increased by 33% compared to the previous. At present, in terms of the payment process, we will upgrade to a more user-friendly operating procedure and will add more payment options for convenient paying.

Apart from the IT-related aspects, we are also trying to regulate the accessory section and list necessary ones to meet customers’ needs. For out-of-stock products, the product description will remind you of the product arrival date. We're now sticking to the rule that we won't presale any items even if the stock is about to be replenished yet still not completely arrived.

Efforts may take time; changes may seem slow. However, we hear your voice and are truly changing and improving. Just wait and see our result!



About Logistics

Olight Strives to Improve Logistics Delivery Efficiency

As it is known that we have changed our order fulfillment centre for a while and it turns out that the number of missing or losing packages has dramatically reduced according to our records. We'll take your requirements into considerations and endeavor to make any of them come true for better shipping experience. Our resolutions are aligned with our actions, we will spare no efforts to make things happen. Let’s look forward to a better and faster logistic experience together.


Again, we sincerely invite all of you to supervise together and welcome any opinions and suggestions to our feedback mailbox contact@olightstore.uk. We will follow up, listen to your suggestions, and implement improvements. May we all have the courage to conquer the darkness and the happiness to light up the world at anytime and anywhere


Brand Promise Progress In Q2

About Products Progress


1. Battery safety testing equipment has been introduced. To bring our customers more reliable products, we have focused on better controlling the quality of batteries by rigorously testing their safety performances through newly-introduced testing equipment. This is including a Battery Extrusion Needle Punch Tester, Battery Weight Impact Tester, and Battery Thermal Shock Tester, all to help ensure our batteries comply with the strictest safety standards.   

2. New products have been added to the Obulb and Olantern series. We always strive to improve and bring you more visible outcomes, both in quality and innovation.


About Shopping Experience Progress


1. We collect customer requests for accessories and restock those that are out of stock. Customers can also contact us at any time via our email address, contact@olightstore.uk.  

2. The previous optimisation needs were partially implemented this quarter. Learning from the style of most UK websites, a clearer categorisation was used to give customers a better shopping experience.

3. We have marked products that are sold out and will not be restocked with the Sold Out logo. And we added a special section for discontinued products, which will not be restocked even when they are sold out. This gives customers a clearer picture of the status of each product.

4. 25 blogs were updated in the second quarter to provide useful torch knowledge and shopping guidance, adding more readability to the website and allowing customers to better understand our torches and our brand.  

5. In May we updated the sitemap of our website. This allows customers to get an overview of the general pages of our website and to go to most of the pages they want by clicking on them, such as the home page, the product category page or the blog page. This makes accessing the site much easier and quicker so that even new customers can quickly find what they are looking for.


About Customer Service Progress


1. We added three VIP levels, Blue Diamond, Red Diamond and Black Diamond. Membership benefits and rules have also been updated accordingly. Exclusive Limited Zone, Trial Products Zone and the Black Diamond Exclusive Zone are available now.  

2. Rules for the Redemption Zone were updated. Members of the Facebook group will vote on the products they wanted to put in the Redemption Zone every two months. We value and respect the opinions of our customers.  

3. Monthly surprise gifts for our fans, including a giveaway in the Facebook group and monthly birthday gifts. We strive to give back to our customers who have always supported us.  

4. In the second quarter, we also updated the warranty rules. If you are not satisfied with the product you bought. We will cover the shipping costs when you return it back within 30 days. Customers can order the products they want without any burden.  

5. The customer service has been improved. Emails from customers can generally be replied within 24 hours, reducing the time costs of communication. Please email us if you have any questions at the first time.  

6. We've also added ways to earn Points. In addition to purchasing, customers can earn points by logging in daily and reviewing products they have bought. More points, higher VIP levels and more exclusive benefits!


About Logistics Dimension Progress


1. We have improved our logistics speed and orders are generally dispatched within 24 hours. We strive to get our customers' favourite products to them as soon as possible.  

2. In the second quarter, we have communicated with new logistics partners and expect to access new logistics channels in the third quarter to give customers more logistics options.