Start Anew from the 15th Anniversary

Olight Brand Promise

For years, Olight has spared no effort to create high-quality and reliable lightings, which enable us to boast the best partners and fans worldwide. While creating classic and popular products with technology breakthroughs, we also harvest regrets and lessons. “Tardy logistics, excessive color alternation, the lack of innovation …” there are voices driving us to deep self-reflections. A flashlight to Olight is not only an illumination tool, but also a responsibility to protect, a bridge of friendship, and a silent companion. Therefore, we decide to change and make the following commitments at the occasion of Olight 15th anniversary:

We commit that Olight will practice “continual technology & product innovation” and provide “excellent customer experience” from every aspect under the guideline principle of “customer-orientation”.

15 years to us, is a fresh start and a greater challenge. We’re on the move, measures and actions will be taken to fulfill our promise. The changes and achievements may not look obvious right now, but we believe you will see it. Hereby, we sincerely invite and welcome everyone to be the witness and oversee upon us. We more than welcome of any suggestions, comments, criticizing or ideas that may help Olight to do better. You can always contact us at Our dedicated team will follow up every single feedback, trivial or crucial. We firmly believe that on the way of illuminating the world, there must be a better way and brighter place out there with your involvement.

About Products and Innovation

Olight will keep focusing on the lighting industry and endeavor to offer more reliable

and innovative lighting products.

Quality First

In Olight we take great importance of product quality. From raw materials to final products, quality control runs through every link of the production with our quality management information system. Raw materials are inspected under strict quality inspection standards and MIL-STD-105E AQL acceptance standards before the assembling. Product quality can be checked in real-time and traced throughout the whole process. Any abnormal performance that occurs will trigger the alert system and be handled timely. Sampling tests of reliability, such as aging test, packaging test, waterproof test, drop test, etc. will be carried out and the unqualified will be recognized and handled timely. All products before shipment will be rigorously inspected in appearance and function. To strengthen our ability of manufacturing and quality control, we also introduced the automatic manufacturing equipment and the Olight Manufacturing Execution System (OMES). Quality is always the first of all.

Continual Innovation

To Olight, the product is the basis while innovation is the root. Olight will continually increase R & D investment with a double input in the next 2 years, exploring a sustainable development path driven by innovation.

1. Keep iteration of the classic product series to achieve better performance and use experience enhancement.

2. Expand into new lighting categories to meet the needs of various application from customers and enrich the user scenario.

3. For products innovation of materials, colors and process etc. will be strictly limited in quantity and provided with superior experience.

4. Fans engagement and co-creation. Collecting fan's innovation to absorb external energy and working hard to get fans' high-value creative ideas off the ground.

A groundbreaking and industry-disrupting innovation may take some time, but we still believe that we can make it. Since we have already made up our mind to keep focusing on our main course and are willing to invest in R & D, we believe our customers will see awesome products come to the market one after another.

About Customer Service

Olight Continues to Provide Excellent Service

Consolidate after-sales service

We have already started some programs and are planning to take measures to improve and consolidate after-sales service.

1. We also prepare accessories in advance that customers can replace themselves to improve the solving efficiency of simple problems.

2. Meanwhile, we are building an after-sale closed-loop system and conducting follow-up visits. Customer complaints during the regular promotion period will be solved within a week.

3. For the products of limited editions, we will reserve a certain quantity of inventory and related accessories for after-sales purposes.

4. For products that have been discontinued and out of stock, we will offer two options: Replace with an upgraded product or a similarly priced product.

Update membership benefits

As a way to give back to our customers, we have always attached much importance to the membership benefits. We will definitely fulfill what has been listed and makeup the unfulfilled for all the members this year.

1. We will keep the benefit of Early Access, and inform you in advance if there’s any special situation.

2. The gifts in the Preferential Zone will be further enriched, allowing copper level customers or higher to get them for free.

3. The new limited-edition products will be updated to the Exclusive Limited-Edition Zone.

Customer service including after-sale service, membership service and “Surprise Gift” service is one of the very cores of Olight “customer-oriented” brand promise. We will surely to continually providing excellent and exceeding expectation service.

About Shopping Experience

Olight Promises to Provide Smooth and Delightful Shopping Experience

As a lighting company mainly depending on R&D and manufacturing, we have to admit that we have experienced a lot on website building and operation like website crashes, slow speed, functional errors, and other problems. Thanks to the patience and support of our Olight customers and fans, we finally set up and release a self-built network system after more than a year with the effort of our IT team. This thoroughly solved the problem of crash-down. It proves that this problem has been solved since December of 2021. We also have made some optimizations on website loading and the speed of our website has increased by 33% compared to the previous. At present, in terms of the payment process, we will upgrade to a more user-friendly operating procedure and will add more payment options for convenient paying.

Apart from the IT-related aspects, we are also trying to regulate the accessory section and list necessary ones to meet customers’ needs. For out-of-stock products, the product description will remind you of the product arrival date. We're now sticking to the rule that we won't presale any items even if the stock is about to be replenished yet still not completely arrived.

Efforts may take time; changes may seem slow. However, we hear your voice and are truly changing and improving. Just wait and see our result!

About Logistics        

Olight Strives to Improve Logistics Delivery Efficiency        

As it is known that we have changed our order fulfillment centre for a while and it turns out that the number of missing or losing packages has dramatically reduced according to our records. We'll take your requirements into considerations and endeavor to make any of them come true for better shipping experience. Our resolutions are aligned with our actions, we will spare no efforts to make things happen. Let’s look forward to a better and faster logistic experience together.

Again, we sincerely invite all of you to supervise together and welcome any opinions and suggestions to our feedback mailbox We will follow up, listen to your suggestions, and implement improvements.            May we all have the courage to conquer the darkness and the happiness to light up the world at anytime and anywhere

Brand Promise Progress In Q4

About Products Progress

This quarter, we have rolled out two additions to our widely-favored rail-mounted lights and outdoor lights — the PL-3 and the Marauder Mini. Although smaller in size, the Marauder mini is extremely powerful providing a strong spotlight, floodlight, and optional RGB color LEDs to fit various situations. And it was widely praised and enthusiastically purchased as soon as it was introduced. Following the excellent performances of the Valkyrie Series, the PL-3 stands out with an industry-leading adjustable sliding block and screw locking mechanism. 

 In the future, Olight will continue along the path of innovation in order to provide our customers with the best possible experience when using our products. Your continued support enables technological advancements across our entire lineup of products.

About Shopping Experience Progress

1. This quarter, we have continued to optimize the official website in all aspects. Clicking on the product images can be enlarged to view, livechat is fixed in a more prominent place for customers to seek help, neater corner labels are used in the sales, easier to select and delete products in the shopping cart, the product description pages are more stylized, product reviews can be seen on the PC terminal, etc. We always stand in the customer's perspective to provide a better shopping experience. 

2. At the bottom of the website on the PC terminal, we have made a product category area with links to make it easier for customers to know and find the products they want. 

3. The Blog section has a new category and search function, so that customers can find the content they want more easily. 

4. The DIY bundle function, which is highly demanded, has been available, so that customers can freely bundle the products within the selected range in the sales, and buy the products they really want to enjoy higher discount.

About Customer Service Progress

1. The Redemption Zone is updated according to the Ofams' opinions, so that their Ocoins can be used to maximum effect. 

2. In the Black Friday sale, we made unique Friendship 2023, iTHX and i3E Antique Bronze as free login gift. Different levels of membership customers received different free gifts. Through these gifts, we want to express our gratitude for your support and trust in us in the past year. 

3. In the three big sale in Q4, for the surge of customer service needs, we arranged for dedicated staffs to work in shifts to solve problems for our customers through three types of channels: Facebook, official email and Livechat. Ensure that we are around when you need us. 

4. We held a number of Giveaways and events on our website, Facebook and Newsletter, giving away rich prizes. We always want to give back to our customers with more interesting events and more generous gifts. 

5. In every sales, we added new “Olight items” for customers to redeem.

About Logistics Dimension Progress

1. Make efforts to deal with the impact of the occasional logistics strike. Notify in advance of abnormalities, and fully respect the customer's independent right to choose logistics method. 

2. Continuously communicate with logistics companies to optimize the order dispatching process and improve the speed and accuracy of logistics.