Start Anew from the 15th Anniversary

Olight Brand Promise


For years, Olight has spared no effort to create high-quality and reliable lightings, which enable us to boast the best partners and fans worldwide. While creating classic and popular products with technology breakthroughs, we also harvest regrets and lessons. “Tardy logistics, excessive color alternation, the lack of innovation …” there are voices driving us to deep self-reflections. A flashlight to Olight is not only an illumination tool, but also a responsibility to protect, a bridge of friendship, and a silent companion. Therefore, we decide to change and make the following commitments at the occasion of Olight 15th anniversary:


We commit that Olight will practice “continual technology & product innovation” and provide “excellent customer experience” from every aspect under the guideline principle of “customer-orientation”.


15 years to us, is a fresh start and a greater challenge. We’re on the move, measures and actions will be taken to fulfill our promise. The changes and achievements may not look obvious right now, but we believe you will see it. Hereby, we sincerely invite and welcome everyone to be the witness and oversee upon us. We more than welcome of any suggestions, comments, criticizing or ideas that may help Olight to do better. You can always contact us at contact@olightstore.uk. Our dedicated team will follow up every single feedback, trivial or crucial. We firmly believe that on the way of illuminating the world, there must be a better way and brighter place out there with your involvement.


About Products and Innovation

Olight will keep focusing on the lighting industry and endeavor to offer more reliable

and innovative lighting products.


Quality First

In Olight we take great importance of product quality. From raw materials to final products, quality control runs through every link of the production with our quality management information system. Raw materials are inspected under strict quality inspection standards and MIL-STD-105E AQL acceptance standards before the assembling. Product quality can be checked in real-time and traced throughout the whole process. Any abnormal performance that occurs will trigger the alert system and be handled timely. Sampling tests of reliability, such as aging test, packaging test, waterproof test, drop test, etc. will be carried out and the unqualified will be recognized and handled timely. All products before shipment will be rigorously inspected in appearance and function. To strengthen our ability of manufacturing and quality control, we also introduced the automatic manufacturing equipment and the Olight Manufacturing Execution System (OMES). Quality is always the first of all.


Continual Innovation

To Olight, the product is the basis while innovation is the root. Olight will continually increase R & D investment with a double input in the next 2 years, exploring a sustainable development path driven by innovation.

1. Keep iteration of the classic product series to achieve better performance and use experience enhancement.

2. Expand into new lighting categories to meet the needs of various application from customers and enrich the user scenario.

3. For products innovation of materials, colors and process etc. will be strictly limited in quantity and provided with superior experience.

4. Fans engagement and co-creation. Collecting fan's innovation to absorb external energy and working hard to get fans' high-value creative ideas off the ground.

A groundbreaking and industry-disrupting innovation may take some time, but we still believe that we can make it. Since we have already made up our mind to keep focusing on our main course and are willing to invest in R & D, we believe our customers will see awesome products come to the market one after another.



About Customer Service

Olight Continues to Provide Excellent Service


Consolidate after-sales service

We have already started some programs and are planning to take measures to improve and consolidate after-sales service.

1. We also prepare accessories in advance that customers can replace themselves to improve the solving efficiency of simple problems.

2. Meanwhile, we are building an after-sale closed-loop system and conducting follow-up visits. Customer complaints during the regular promotion period will be solved within a week.

3. For the products of limited editions, we will reserve a certain quantity of inventory and related accessories for after-sales purposes.

4. For products that have been discontinued and out of stock, we will offer two options: Replace with an upgraded product or a similarly priced product.


Update membership benefits

As a way to give back to our customers, we have always attached much importance to the membership benefits. We will definitely fulfill what has been listed and makeup the unfulfilled for all the members this year.

1. We will keep the benefit of Early Access, and inform you in advance if there’s any special situation.

2. The gifts in the Preferential Zone will be further enriched, allowing copper level customers or higher to get them for free.

3. The new limited-edition products will be updated to the Exclusive Limited-Edition Zone.

Customer service including after-sale service, membership service and “Surprise Gift” service is one of the very cores of Olight “customer-oriented” brand promise. We will surely to continually providing excellent and exceeding expectation service.



About Shopping Experience

Olight Promises to Provide Smooth and Delightful Shopping Experience


As a lighting company mainly depending on R&D and manufacturing, we have to admit that we have experienced a lot on website building and operation like website crashes, slow speed, functional errors, and other problems. Thanks to the patience and support of our Olight customers and fans, we finally set up and release a self-built network system after more than a year with the effort of our IT team. This thoroughly solved the problem of crash-down. It proves that this problem has been solved since December of 2021. We also have made some optimizations on website loading and the speed of our website has increased by 33% compared to the previous. At present, in terms of the payment process, we will upgrade to a more user-friendly operating procedure and will add more payment options for convenient paying.

Apart from the IT-related aspects, we are also trying to regulate the accessory section and list necessary ones to meet customers’ needs. For out-of-stock products, the product description will remind you of the product arrival date. We're now sticking to the rule that we won't presale any items even if the stock is about to be replenished yet still not completely arrived.

Efforts may take time; changes may seem slow. However, we hear your voice and are truly changing and improving. Just wait and see our result!



About Logistics        

Olight Strives to Improve Logistics Delivery Efficiency        

As it is known that we have changed our order fulfillment centre for a while and it turns out that the number of missing or losing packages has dramatically reduced according to our records. We'll take your requirements into considerations and endeavor to make any of them come true for better shipping experience. Our resolutions are aligned with our actions, we will spare no efforts to make things happen. Let’s look forward to a better and faster logistic experience together.


Again, we sincerely invite all of you to supervise together and welcome any opinions and suggestions to our feedback mailbox contact@olightstore.uk. We will follow up, listen to your suggestions, and implement improvements.            May we all have the courage to conquer the darkness and the happiness to light up the world at anytime and anywhere


Brand Promise Progress In Q3

About Products Progress


1. Olight’s newly improved Quality Management Information System has been effectively put into place and fully utilized in Q3. With it in place, Olight can achieve a paperless operation covering quality inspection of incoming material, manufacturing, and outgoing processes, all with data easily tracked throughout the whole process. Moreover, real-time in-site monitoring and warnings make it possible for more quality issues to be prevented, bringing about enhanced quality.

2. The newest addition to the classic EDC series – the Baton 3 Pro was launched in September. Other new editions will come to the market over time. More importantly, new categories have been added to Olight’s lineup, including the first dual light source and flat EDC flashlight at Olight – the Arkfeld, 2-in-1 angled foregrip light – the Sigurd, a brand-new work light – the Odiance, and a safety light – the Gober. Quality and innovation will always be given high priorities for Olight to bring forth reliable and creative solutions to darkness.


About Shopping Experience Progress


1. In the third quarter, we optimized our website in all aspects. From the customer's point of view, problems and concern in browsing and shopping were solved. Through two phases of optimization, 35 improvements were completed. This has greatly improved the customer's shopping experience and enhanced the professionalism of the website. For example, the navigation bar mode and category layout become clearer; customers are allowed to cancel orders independently; there are more ways to delete items from the shopping cart; the search bar is more intelligent and accurate; the product images are more concise, and the text is clearer and more accurate.

2. The Community section has been added to provide customers with a convenient communication platform, and the Giveaway has been launched here to strengthen the connection with customers and encourage friendly sharing.

3. The Redemption Zone is not only redeemable for products, but also for coupons. This is a great way to enrich the use of the O-Coin and meet the diverse needs of customer’ shopping.

4. Mystery boxes returned at a lower price, with different price tiers so more people can enjoy the fun of waiting for a surprise. 

5. Out-of-stock items are replenished in a timely manner and arrival dates were added to the descriptions to tell customers the status of them, so they don't have to wait anxiously to check when they will be available.


About Customer Service Progress


1. Reopened LiveChat. Customers’ problems can be solved quickly online, reducing the time cost of communication.    

2. The membership system has been updated to bring more benefits and better services to the  members. The Preferential Zone has been changed to: Platinum and above levels can receive free gifts or purchase special offers, and new Yellow Diamond birthday exclusive gift has been added to this zone. The Redemption Zone has been changed to: Cooper and above levels can redeem products or coupons. Free shipping on all orders for Black Diamond. Add Legend levels which can get unlisted new products for free.

3. We held one or two giveaway events a month and birthday-gifts events in Facebook group, and also gave out small gifts for the important moments of some O-fans. Customers will have more interesting events and sense of belonging in the Facebook group and more benefits will be offered.

4. Newcomers to the Facebook group will have the opportunity to receive a newcomer gift from September in addition to the detailed group guidance. Becoming a part of the Olight family quickly becomes easier and more enjoyable.

5. O-fans' suggestions and ideas have been fully listened and valued. We updated the rules of the redemption zone and some bundle options in flash sale can be decided by themselves. Customers can buy the products they really want for the truly customers-orientation.


About Logistics Dimension Progress


1. Based on fans' preference for logistics channels, DPD has been added to allow for more diverse logistics methods.

2. We are in communication with logistics companies to further improve the speed and accuracy of logistics. Olight is committed to resolving and improving this area to ensure that customers receive their orders in a timely manner.